This Cookie and Mobile Technology Policy (referred to as the “Cookie Policy”) aims to inform you about how Easy Trip Planners Limited, the operator of EaseMyTrip, utilises (a) cookie technology and related tools such as pixel tags on www.EaseMyTrip.co.uk and its mobile desktop counterpart www.EaseMyTrip.co.uk (collectively referred to as the “Website”), as well as (b) software development kits (SDKs) within the EaseMyTrip UK mobile application (the “App”).
We encourage you to take a moment to read and understand this Cookie Policy. It is also important to review this Cookie Policy alongside our Privacy Policy and Terms and Conditions.
A “cookie” is a small text file that a web server stores on your computer or mobile device (managed by your browser) when you visit a website. It typically contains a randomized unique identifier, allowing our Website to remember your actions and preferences (such as login information, language, font size, and other functionalities) over time, so you don't need to re-enter them each time you return to the site or navigate between pages. Cookies may also be utilised for analytics and marketing purposes, such as generating insights about site visits or retargeting visitors by displaying advertisements for the website on other platforms.
For more information about cookies, please visit http://www.aboutcookies.org/
In general, we employ both first-party and third-party sessions and persistent cookies. Cookies that we set are referred to as “first-party cookies,” while those set by our third-party partners and service providers are known as “third-party cookies.”
Session cookies are temporary and remain on your device until you close your web browser. Many session cookies are crucial for the proper functioning of our Website, as they typically allow you to navigate through the site and utilise its features.
Persistent cookies, on the other hand, stay on your device even after you close your browser or until you manually delete them. The duration a persistent cookie remains on your device depends on its specific "lifetime" and your browser settings. These cookies help us recognize you as a returning user, making it easier and more convenient for you to access our Website or interact with our Services without needing to sign in again. Additionally, persistent cookies allow us to identify you when you access content from our Website via another site or app (such as an advertisement) and help us gather information about your browsing habits during the cookie's lifespan.
These cookies are essential for the proper functioning of our Website and ensure that our Services are accessible to you (e.g., login functionality, load balancing, navigation, and form filling).
Performance cookies provide us with insights into metrics such as the number of visits, the popularity of pages, and traffic sources, enabling us to optimize our Website's performance.
Functional cookies allow our Website to offer enhanced features or settings based on your previous visits and choices, such as language preferences, remembering login details, retaining flight searches, filter settings, and other conveniences.
These cookies help ensure that you see only relevant advertisements on our Website and other sites. Essentially, they assist us in creating and analyzing the effectiveness of our marketing campaigns, limiting the frequency with which you see an advertisement, and tracking whether the advertisements have been displayed correctly.
Analytics and personalization cookies enable us to analyze how you access and utilise our Website, allowing us to enhance our Services to be more useful and relevant to you. For instance, we gather information about your booking or purchase history, along with other details such as previous searches, to provide you with more tailored travel options and deals based on your travel preferences.
These cookies facilitate the sharing or liking of our pages and content through third-party social media platforms.
Mobile applications typically utilise software development kits (SDKs) instead of cookies. SDKs are essentially a collection of tools integrated into an app that operate in the background to enable various internal or external functionalities
We employ SDKs in the following ways:
We utilise SDKs that gather usage information to identify fraudulent activities. These SDKs detect suspicious patterns or behaviors that may pose a risk of abuse by malicious actors (such as fraudulent accounts, unauthorized access, or attempts to steal points or credentials). We consider these SDKs essential for providing a secure service for both you and us.
We implement SDKs that assist us in enabling and analyzing the effectiveness of our advertisements on other platforms. This includes (a) sending push notifications that direct you to specific pages within the App and (b) attributing app downloads or launches to banner clicks on our Website.
We conduct A/B testing and general audience analytics to enhance the user experience. In other words, we test how users interact with different versions of our App to determine which changes yield the best experience for you. Additionally, we use SDKs that report error crashes or monitor the App's performance, allowing us to address any related issues effectively.
If you have any concerns regarding our use of cookies, you can take steps to prevent them from being set. This can be done by adjusting your browser settings to block specific types of cookies.
Additionally, you can utilize our Cookie Consent mechanism to manage your preferences for cookies or SDKs, depending on whether you are using the Website or the App. However, please be aware that necessary cookies/SDKs cannot be opted out of through this mechanism.
You also have the option to delete cookies stored on your device at any time by accessing the relevant settings in your web browser.
For detailed guidance on how to take these actions within your browser, please refer to your browser's help information or visit the following link for an overview on how to block or delete cookies in the most commonly used browsers: http://www.allaboutcookies.org.
Please keep in mind that if you configure your browser to refuse all cookies, you may not be able to utilize essential Website functionalities, which could negatively impact your overall user experience.
If there are any changes to our use of cookies or SDKs in the future, we will update this Cookie Policy and notify you in advance, including obtaining your consent where required.
For any questions or additional information regarding this Cookie Policy, please contact us at care@easemytrip.co.uk with the subject line "Cookie Policy."